The yoga industry is predicted to be worth more than $60 billion by 2026. From 2022 – 2027, it’s expected to expand at a compound annual growth rate of almost 10%. It’s easy to see why when you look at the huge increase in Americans practicing yoga:
One of our favorite things about the yoga niche is that it appeals to a broad audience. Sure, you could launch an affiliate website dedicated solely to yoga content. But yoga products are also relevant to consumers in multiple other markets, such as:
Considering our affiliate marketing statistics show that the health & fitness niche is one of the most profitable niches, it’s a great niche to get into.
Add on the chance to earn generous commissions of up to 30% per sale, and it’s clear that you can make a solid monthly income as a yoga affiliate. You just need to promote the right products.
With that in mind, we’ve rounded up the top yoga affiliate programs, featuring a bunch of household names alongside a few lesser-known brands.
Yoga Affiliate Programs
- Manduka
- Wai Lana Yoga
- Yoga Burn
- DDP Yoga
- Barefoot Yoga
- Jade Yoga
- Gaiam
- Buddha Groove
- Organic Basics
- Uplift Active
- Lululemon
- prAna
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Manduka
Manduka started selling high-quality yoga mats before expanding into several other yoga markets. Today, it also stocks towels, props, accessories, and clothing.
Its best-selling product is the Manduka Pro mat, which the brand claims is the #1 recommended yoga mat by teachers worldwide. While Manduka mats are a little more expensive than your average yoga mat, most of the company’s products come with a lifetime guarantee, covering approximately 10 years of regular use.
Manduka has four different rewards and affiliate programs:
- Yoga teacher reward program
- Yoga teacher discount program
- Influencer program
- Publisher affiliate program
If you’re a “traditional” affiliate with a website, option #4 is your best bet. You’ll find it on the Rakuten affiliate network.
The yoga affiliate program pays a 6% commission on all sales and offers a 30-day cookie window. Commissions are paid via direct deposit, check, or PayPal.
Unfortunately, if you run a coupon-based affiliate website, you won’t be accepted to Manduka’s affiliate program. Whether or not you qualify as a “coupon website” is solely down to Manduka’s interpretation.
URL: Manduka affiliate program
Commission rate: 6%
Cookie length: 30 days
Wai Lana Yoga
Wai Lana is one of the world’s best-loved yoga teachers, with a long-running TV series that airs across five continents. She has produced and hosted almost 200 half-hour episodes throughout her career. Wai Lana also has an online store selling a vast range of yoga-related products, including yoga mats, DVD packs, essential oils, and even cassava chips.
You’ll find her yoga affiliate program on the ShareASale network. It pays a 15% commission on all Wai Lana Yoga sales and has a generous 120-day cookie window.
Those terms and conditions sound pretty attractive. However, in affiliate marketing, high commission rates count for nothing if the products don’t sell. I’d rather make 5% on thousands of sales than 15% on zero sales. With that in mind, it’s worth mentioning that Wai Lana Yoga’s last sale came back in March 2021, according to ShareASale’s data.
URL: Wai Lana Yoga affiliate program
Commission rate: 15% per sale
Cookie length: 120 days
Yoga Burn
Yoga Burn offers more than a dozen online yoga classes aimed at helping people lose weight. Its courses are led by internationally renowned personal trainer and yoga instructor Zoe Bray-Cotton. Customers can download classes instantly, but also receive all the course material on DVD.
As well as its training program, the company sells a product called Coffee Ignite, which it claims is the world’s first and only formula that speeds up your metabolism when combined with coffee. It’s 100% natural, vegetarian, and contains no added fillers or preservatives.
Sign up for this affiliate program on the ClickBank network. You’ll pick up a sky-high 30% commission for every sale generated via your affiliate links.
URL: Yoga Burn affiliate program
Commission rate: 30% per sale
Cookie length: Unlisted
Barefoot Yoga
Barefoot Yoga was established in 1996 by Kelly LeFebvre. Inspired by her travels through India, she started out selling yoga mat bags.
Since those early days, Barefoot has expanded significantly and now sells more than 5,000 products via its eCommerce store, and from almost 2,000 yoga studios and facilities. Best-sellers include its range of yoga pillows, which are made from 100% cotton and are machine washable.
At the time of writing, the Barefoot website had stock issues across multiple categories. If you plan to join this program, be sure to check back regularly to ensure you’re linking to live products.
ShareASale is the affiliate network partner of choice for this yoga affiliate program. It pays a commission worth 10% of net sales that originate from your website. The program has a lengthy 60-day cookie window. Commissions can be paid via direct deposit or check.
To help close the deal, you’ll get access to a large marketing material database, including promotional banners.
URL: Barefoot Yoga affiliate program
Commission rate: 10% per sale
Cookie length: 60 days
Jade Yoga
JadeYoga started out in 2000 with a single-minded focus: to make a better yoga mat. It found that existing products were too slippery, so it started producing yoga mats made from natural rubber. All its products are made in the US and are chemical-free.
Eco-friendliness and sustainability are a key part of JadeYoga’s branding. It doesn’t just talk the talk, planting a tree for every mat it sells.
Find this yoga affiliate program on AvantLink. It offers a 30-day cookie window and a 10% commission rate. Currently, the program only applies to JadeYoga’s US site, so you won’t earn commissions on sales from any other JadeYoga retailer.
Payments are handled via AvantLink’s partner Tipalti, which pays via PayPal, ACH/direct deposit, and wire transfer. However, it charges a fee on wire transfers. The default minimum payment threshold is $25, but this can be increased up to $1,000.
URL: Jade Yoga affiliate program
Commission rate: 10% per sale
Cookie length: 30 days
Gaiam
Gaiam has a catalog of more than 1,000 yoga items, including yoga mats, props, accessories, apparel, and other yoga-related products. The Gaiam website incorporates a yoga mat finder, allowing users to select their perfect mat based on a range of preferences, including thickness, material, and style. Its largest mats are 10 inches longer and two inches wider than standard yoga mats.
The company offers free shipping on all orders over $125 and runs regular site-wide promotions.
The Gaiam affiliate program can be found on Rakuten Linkshare. At the time of writing, it’s recognized as one of Linkshare’s premium affiliate programs.
To sign up, you’ll first need to create a Linkshare account. Then search for Gaiam and click apply. Expect to receive a response within 24 business hours.
Provided your application is accepted, you’ll earn 8% on every sale that converts within the 14-day cookie window. To help you out, you’ll get access to a marketing material library that includes compelling banner creatives and regular newsletters containing all the latest product information.
Unlike most other programs in the yoga niche, Gaiam has no minimum payment threshold, so you’ll receive regular commission payments regardless of how much you sell.
Commission rate: 8% per sale
Cookie length: 14 days
Buddha Groove
Buddha Groove is an online store selling “items and gifts that invigorate the human spirit.” That roughly translates as jewelry, garden decor, and meditation gear.
It only sells a small range of yoga-related products, including yoga leg pillows that double as neck rests for longer meditation sessions. It also stocks yoga-related accessories, such as activity cards, books, and incense holders.
The retailer’s affiliate program is managed by SOVRN. It pays an 8% commission on all sales.
As a SOVRN program, Buddha Groove has a choice of three payment methods: direct deposit/ACH, check/eCheck, wire transfer, and Paypal. The payment thresholds are $50 for wire transfers and $25 for all other methods. SOVRN covers all fees involved.
Commission payments are made 90 days from the end of the month in which the sale took place. So if you earned a commission in January, you’ll receive it at the end of April.
Sovrn Commerce pays publishers 90 days from the end of the month in which commissions were earned. For example, commissions earned in January will be paid out at the end of April.
URL: Buddha Groove affiliate program
Commission rate: 8% per sale
Cookie length: Unlisted
Organic Basics
Organic Basics is a Copenhagen-based brand that sells underwear, activewear, and “everyday basics” produced using sustainable methods. The company hand-picks every fabric in its products and only uses natural, renewable, recycled, biodegradable, or low-impact textiles.
The Organic Basics website stocks a small selection of dedicated yoga shorts and tops, including bundles of shorts and yoga bras.
The brand’s affiliate program is powered Impact Radius. It pays a 10% commissionon all sales and has a 30-day cookie duration. Commissions can be paid via direct transfer, BACS, or PayPal in whatever currency you choose.
When applying for this program, be sure to include a link to your Instagram account, YouTube channel, podcast, digital magazine, or blog. Organic Basics is specifically looking to work with affiliate marketers who care about:
- Sustainability
- Eco-friendly lifestyles
- Working conditions in the fashion industry
To get accepted, you’ll need to have at least 1,000 followers and create high-quality, inspiring, and aesthetically pleasing content. As long as you make the grade, you’ll get access to free review products and a 10% discount code to share with your audience. Organic Basics may also feature your profile on its Instagram account or website.
URL: Organic Basics affiliate program
Commission rate: 10%
Cookie length: 30 days
Uplift Active
Uplift Active sells professional-quality aerial yoga gear and equipment, covering everything from gentle inversion therapy to intense body strengthening. Its products have a low return rate of just 1% – 2%.
Best-sellers include the aerial yoga hammock set, which includes all the necessary rigging equipment, plus a knot-tying guide and instructional videos. Its products have a low return rate of just 1% – 2% and can be shipped worldwide.
The brand’s affiliate program — run through Affiatly — pays a 10% commission on most items. The only acceptions are aerial rigs, which are capped at a $40 commission and exempt from coupon codes. Payments are sent monthly via PayPal, with no minimum threshold.
Once you apply to join the Uplift Active affiliate program, you’ll receive a reply within seven days. You’ll get advanced notice about new product releases and updates, and may also be chosen to receive new products for testing.
Uplift Active offers support to affiliates via a personal affiliate manager, who should respond within three hours.
URL: Uplift Active affiliate program
Commission rate: 10% per sale on most products
Cookie length: Unlisted
Lululemon
Lululemon is one of the world’s best-known yoga brands, with millions of social media followers and a vast network of ambassadors — from qualified coaches to fitness professionals — known as the Sweat Collective.
Its yoga apparel and accessories are made from high-quality materials designed to keep people users and comfortable. The company’s products are comparatively expensive but extremely popular, helping the website boast an average order value of $100+.
The company’s yoga affiliate program is on Awin. It pays a default 5% commission rate and has a 30-day cookie window.
If you get approved, you’ll be invited into Lululemon’s Facebook-based yoga community for affiliates. This is a great spot to get advice and support from experienced Lululemon affiliates.
(N.B. To learn more, check out our in-depth Lululemon affiliate program review.)
URL: Lululemon affiliate program
Commission rate: 7%
Cookie length: 30 days
prAna
The confusingly named prAna was founded in 1992 by Beaver and Pam, who aimed to create a sustainable and stylish fashion brand for people who lead active lifestyles.
It sells a range of yoga accessories and apparel made from ethical materials, such as organic cotton and hemp. The company has also taken steps to reduce the environmental impact of its packaging, using roll packing, recyclable raffia ties, and other sustainable methods to slash plastic and paper waste.
You’ll find prAna’s yoga affiliate program on the CJ Affiliate network. It offers a 5% commission rate and a seven-day cookie length, and has a seven-day EPC of $36.81.
Commissions can be paid via check or direct deposit for US-based affiliates. Overseas affiliates receive commissions through Payoneer.
Commission rate: 5% per sale
Cookie length: 7 days
Are Yoga Affiliate Programs Right for You?
In our view, the best thing about the yoga niche is that it’s highly aspirational. Because it’s increasingly associated with healthy, attractive (and rich) people, we don’t just want to practice yoga — we want to look good while we’re doing it.
To do that, we buy the latest and best yoga-related products. That means there are plenty of opportunities for making money as a yoga affiliate.
There’s just one small problem: the yoga industry is highly competitive. Massive publishers like the New York Times and Vogue are ranking for commercial terms like “best yoga mats.” Without a high-quality authority website, you’re never going to generate traffic, let alone clicks and sales.
Fortunately, your pals at Authority Hacker are here to help. We’ve built more affiliate websites than you’ve done downward-facing dog poses. And just like the great Sage Maharshi Patanjali codified and spread the existing yoga practices, we’re happy to share the secrets of building high-performing authority sites.
Sign up for our free training, and we’ll teach you seven secrets to make new sites 83% more successful.
Namaste!
FAQs
Is yoga a good niche for affiliate marketing?
The yoga niche is definitely profitable for affiliate marketing. There’s massive demand for yoga content, a growing target audience, and plenty of yoga products to promote. That means yoga affiliates have lots of chances to earn commissions. Whether you’re a yoga blogger, an influencer, a tutor, a studio ownerm, or just an enthusiastic amateur, yoga affiliate programs can help you earn a job replacement income.
How do you start yoga affiliate marketing?
The first step to becoming a yoga affiliate is to choose the best yoga affiliate programs for your audience. Then you need to build an optimized affiliate website, start creating content, and build backlinks to key pages. Those steps require a lot of work, but we can help. As a starting point, check out our in-depth guide on how to become an affiliate marketer.
