Want to earn money online while helping loved-up couples plan the happiest day of their lives? Wedding affiliate programs are your perfect match.
If you’ve ever attended a wedding, you’ll know they tend to be expensive. So you won’t be shocked to learn the global wedding industry is big business.
The wedding services market is expected to be worth over $414 billion by 2030, while the bridalwear sector is set to reach almost $70 billion by 2026. Factor in many other products and services — from bridesmaid dresses to wedding accessories to catering — and it’s easy to see why affiliate marketers find the wedding niche attractive.
While the US marriage rate has declined significantly since 1990, the number of Americans getting married has remained consistent at around two million per year (with the obvious exception of the coronavirus pandemic).
On average, about 5,500 marriages happen daily in the US, representing plenty of opportunities to promote all your favorite wedding-related products and services.
But what, exactly, should you be promoting? To answer that question, we dived into the data to bring you the 13 best wedding and bridal affiliate programs…
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Wedding Affiliate Programs
- Kate Aspen
- Minted
- Rent the Runway
- James Allen
- David’s Bridal
- Zola
- Unbox the Dress
- Nearly Newlywed
- My Wedding Favors
- BHLDN Weddings
- Zales
- The Knot
- Etsy
1 Kate Aspen
Kate Aspen designs, manufactures, and sells gifts, favors, and decorations for various special occasions, such as bridal showers and weddings. Many of its products can be personalized, including bottle opens, glassware, and candles.
The brand’s products were originally exclusively available through boutique wedding websites, but the company has now expanded to various retail stores and sites, as well as operating its own site. Most orders from KateAspen.com are delivered within seven business days.
Managed through Impact Radius, the Kate Aspen affiliate program pays a standard 7% commission per sale and has a 30-day cookie window.
However, the Kate Aspen website cites commission rates of up to 12% per transaction. The site boasts an average order of $120, but Kate Aspen says it often sees single orders of $250 – $500.
Once approved as a Kate Aspen affiliate marketer, you’ll get access to product links, text links, and banner ads. The brand also allows deep linking to specific product pages.
- URL: Kate Aspen affiliate program
- Commission rate: 7% – 12% per sale
- Cookie duration: 30 days
- Products/Services sold: Unique wedding favors, party supplies, gifts
- Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
- Market(s): Canada, France, Australia, UK, Germany, US
2 Minted
Minted is a marketplace for wedding invitations and other wedding stationery designed by independent creators, from professional illustrators and designers to hobbyists and stay-at-home parents. Minted artists are based in all 50 US states and over 100 countries.
Today, Minted designs can be found in 75+ million homes. The company serves customers in over 200 countries via international economy and priority shipping.
Committed to sustainability, Minted uses recyclable or compostable materials in its packaging, with over 80% made from recycled, post-consumer waste, plant-based, or sustainably-sourced materials.
Join the Minted affiliate program via Impact. It has a generous 120-day cookie window and pays commissions of up to 16% per sale, dropping to 2.5% on some SKUs.
Minted offers various affiliate marketing materials and resources, including exclusive publisher promotions and regular newsletters containing the latest offers.
- URL: Minted affiliate program
- Commission rate: Up to 15% per sale
- Cookie duration: 7 days
- Products/Services sold: Wedding invitations, other wedding stationary
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
3 Rent the Runway
Rent the Runway describes itself as a “shared designer closet.” In simple English, it’s an online business that allows customers to rent high-end clothes for special occasions. Customers can sign up for a trial membership from $69 or rent items on a one-off basis from $30.
Having chosen their perfect outfit, members can keep it for up to eight days. All orders are shipped dry-cleaned and ready to wear in a reusable garment bag, along with a free backup size.
RTR’s affiliate program, managed through the Pepperjam affiliate network, has a 30-day cookie window and pays a flat 7% commission on all sales and memberships. Commissions are paid via check, direct deposit, or PayPal.
- URL: Rent the Runway affiliate program
- Commission rate: 7%
- Cookie duration: 30 days
- Products/Services sold: Wedding dresses, bridesmaids dresses, wedding guest dresses
- Payment methods: PayPal, check, direct deposit
- Market(s): US only
4 James Allen
JamesAllen.com is part jewelry brand, part tech company. It allows customers to view every one of its ring settings and 500,000+ hand-selected, conflict-free diamonds via zoomable 360-degree high-definition imagery.
Renowned for excellent customer service, the brand offers a real-time diamond inspection service through which its in-house experts share their screens with customers.
It also has a 100% money-back guarantee, free worldwide shipping, and free one-year ring resizing.
JamesAllen.com has an in-house wedding affiliate program with a 30-day cookie window and a flat 5% commission rate on all sales. To apply, you must have a live domain and be able to create high-quality content in line with the company’s brand requirements.
- URL: JamesAllen.com affiliate program
- Commission rate: 5%
- Cookie duration: 30 days
- Products/Services sold: Wedding rings, engagement rings
- Payment methods: Unlisted
- Market(s): Global
5 David’s Bridal
David’s Bridal offers a vast collection of wedding attire — including wedding, party, and bridesmaid dresses — at affordable prices.
According to the company, one-third of American brides choose David’s Bridal for their wedding dress purchases. In part, the brand’s popularity stems from the “real-life” fit of its products, based on measurements from 10,000 women.
The David’s Bridal affiliate program is available through FlexOffers. It pays a 12% commission on all sales and has a 10-day cookie window. Commissions can be paid by check, wire transfer, bank transfer, or PayPal.
- URL: David’s Bridal affiliate program
- Commission rate: 12%
- Cookie duration: 10 days
- Products/Services sold: Wedding attire, wedding accessories
- Payment methods: Check, wire transfer, bank transfer, PayPal
- Market(s): Unlisted
6 Zola
Zola offers a suite of free wedding planning tools, covering everything from creating a gift registry to building a simple wedding website.
Customers can launch a site using Zola’s easy-to-edit templates and personalize it with their own stories and imagery. Meanwhile, the gift registry allows users to select from a vast catalog of gifts, experiences, and funds — many of which include free shipping and price matching.
Zola has wedding affiliate programs on three networks: Impact, Skimlinks, and SOVRN. Wedding affiliates earn $5 per signup through Impact and SOVRN, while the Skimlinks program pays a flat 2% commission per sale.
According to Skimlinks, Zola has an average conversion rate of 1.09% and an average sale of €91.75, while SOVRN notes an average EPC of $0.12.
Whichever network you choose, you can take advantage of unique promo code tracking and deep linking to specific products and landing pages.
| Network | Commission | Cookie Duration | Market | URL |
| Impact | $5 per signup | 7 days | US | Sign Up |
| Skimlinks | 2% | Unlisted | US | Sign Up |
| SOVRN | $5 per signup | Unlisted | US | Sign Up |
- Products/Services sold: Wedding planning tools
7 Unbox the Dress
Unbox the Dress bills itself as the first online wedding dress transformation service. Essentially, it allows customers to upcycle their old wedding dresses, with a team of skilled designers and seamstresses turning them into unique keepsakes.
Before sending in their old dress, users are asked to describe the garment and discuss their goals. Unbox the Dress uses these responses to recommend various personalized products from its catalog of 40+ design options. Once customers place an order, the production process lasts about 10 weeks.
Find the Unbox the Dress affiliate program on ShareASale.
It has a 90-day cookie window and pays a standard 10% commission per sale, climbing to 15% for transactions of the White Glove Save the Dress service. ShareASale’s 30-day tracking figures show a $287.45 average sale, a $31.48 EPC, and a conversion rate of 1.09%.
Affiliate marketers can access various marketing materials, including creatives, deals and coupons, and a product data feed.
- URL: Unbox the Dress affiliate program
- Commission rate: 10% – 15% per sale
- Cookie duration: 90 days
- Products/Services sold: Wedding dress upcycling
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): US only
8 Nearly Newlywed
Nearly Newlywed is an online retailer selling new, sample, and preowned designer wedding dresses at up to 90% off retail prices. It offers brides five days from the delivery date to return their item with no questions asked (provided they pay a $50 per-item return fee).
The company is highly rated, scoring 4.7 out of five from almost 300 customer reviews.
Join Nearly Newlywed’s wedding affiliate program through ShareASale. It has a 30-day cookie window and pays a 15% commission rate per sale, plus $10 for every dress successfully listed for sale.
According to ShareASale, the site has an average order value of $51.28, a 30-day EPC of $11.03, and a 1.68% conversion rate.
Wedding affiliates can access various affiliate marketing materials through the program, including banner ads, a product data feed, and regular affiliate newsletters.
- URL: Nearly Newlywed affiliate program
- Commission rate: 14% per sale, $10 per wedding dress listing
- Cookie duration: 30 days
- Products/Services sold: New, sample, and preowned wedding dresses
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): US, Canada
9 My Wedding Favors
My Wedding Favors specializes in — guess what? — wedding favors. It also stocks various party accessories, gifts, and decor items. Many of its products, from wine glasses and bottle stoppers to mason jars and bottle openers, can be personalized to create a truly unique gift for wedding guests.
The company has strong brand awareness, having been featured in magazines such as Brides and Modern Bride.
The My Wedding Favors affiliate program is managed through Impact Radius. There’s some confusion around the terms and conditions, with Impact citing a 30-day cookie window and a 7% commission rate, whereas the brand refers to commissions of up to 12% per sale and a 90-day cookie duration.
According to My Wedding Favors, the site has an average order value of $120 but often processes single orders of up to $500.
Once approved as a My Wedding Favors affiliate, you’ll get access to all the brand’s text links, product links, and banners.
- URL: My Wedding Favors affiliate program
- Commission rate: Up to 12%
- Cookie duration: 90 days
- Products/Services sold: Wedding favors, themes, gifts, and decor
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Canada, France, Australia, UK, Germany, Antigua and Barbuda, US
10 BHLDN Weddings
BHLDN Weddings — pronounced “beholden” — is a dedicated bridalwear brand selling everything from bridal party dresses to wedding gowns. BHLDN is part of Anthropologie, the US-based fashion and homeware retailer that operates over 200 stores worldwide. It offers free standard shipping on $50+ orders within Australia, Canada, and the US.
Sign up for the BHLDN Weddings affiliate program via FlexOffers or Rakuten Linkshare. FlexOffers pays a higher commission (6.67% vs. up to 3%), while Rakuten has a longer cookie window (10 days vs. one day).
Whichever network you choose, you’ll get access to various marketing materials, including banner ads and links. BHLDN also offers real-time tracking and reporting, a daily-updated product data feed, and regular updates on new promotions and collections.
| Network | Commission | Cookie Duration | Market | URL |
| FlexOffers | 6.67% | 1 day | Global | Sign Up |
| Rakuten Linkshare | 2% – 3% | 10 days | UK only | Sign Up |
- Products/Services sold: Wedding dresses, bridesmaid dresses, mother-of-the-bride dresses, wedding shoes, accessories
11 Zales
Zales is a big name in jewelry retail, with over 600 stores across the US. It offers a vast selection of gifts and fine jewelry products, including wedding and engagement rings. All online purchases come with free shipping and a 30-day risk-free returns policy.
The Zales affiliate program is available through two networks: FlexOffers and CJ Affiliate. FlexOffers appears to offer the most attractive terms, with a 7.2% commission rate and a seven-day cookie window.
Meanwhile, CJ Affiliate pays a standard 2% commission, potentially earning higher rates based on performance. According to CJ Affiliate, the program has a three-month EPC of $118.43.
Zales affiliates can leverage various marketing materials to drive traffic and sales, including a daily product data feed, professionally designed and regularly updated creative assets, and promotional coupon codes. The company also has a dedicated affiliate manager.
| Network | Commission | Cookie Duration | Market | URL |
| CJ Affiliate | 2%+ | 7 days | US only | Sign Up |
| FlexOffers | 7.2% | 7 days | US only | Sign Up |
- Products/Services sold: Wedding rings, wedding bands, engagement rings
12 The Knot
The Knot is a marketplace that connects soon-to-be-weds with various wedding services and products. Its suite includes:
- Wedding planning tools
- A gift registry service
- A personalized wedding website builder with automatic RSVP tracking
Customers can also access an extensive catalog of wedding stationery, including save-the-date cards and invitations.
The Knot’s wedding affiliate program is available through Impact Radius and FlexOffers. Both programs have 30-day cookie windows, but Impact has more attractive commissions, paying:
- 10% on sample requests and paper purchases
- $10 on first items added to a gift registry
- $5 for wedding website creation
By contrast, FlexOffers has a 1.6% commission rate for sample requests and paper purchases, and pays fixed fees of $8 for gift registry additions and $4 for wedding websites.
| Network | Commission | Cookie Duration | Market | URL |
| Impact Radius | Up to 10% | 30 days | US only | Sign Up |
| FlexOffers | Up to 1.6% | 30 days | US only | Sign Up |
Products/Services sold: Wedding planning tools, wedding stationary, wedding website builder, wedding rings and attire
13 Etsy
I’m guessing you already know about Etsy. But if not, it’s an online marketplace for unique and creative products, many of which are handmade by creators. The site is home to 7.5 million sellers and attracts 96 million active buyers. Its “wedding” category currently features over 3.8 million items, so you won’t be short of products to promote.
Etsy’s affiliate program is managed through the Awin network, with dedicated programs serving the US, UK, Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Scandinavia, and the EU.
The company also has a rest-of-the-world program for affiliate marketers in other locations. It pays commissions of 2% – 4% per sale and has a 30-day cookie window.
Etsy affiliates can access various marketing materials, including category-specific creatives in multiple dimensions. It also offers an affiliate newsletter containing best practices, trends, and incentive information. Etsy’s affiliate marketing team provides support in English, French, Italian, Spanish, and German.
Before signing up, be aware the program isn’t open to ad networks or social media pages.
- URL: Etsy affiliate program
- Commission rate: 2% – 4%
- Cookie duration: 30 days
- Products/Services sold: Unique creative goods, one-of-a-kind vintage products
- Payment methods: Check, international wire transfer, ACH
- Market(s): Global
Conclusion
There are lots of fantastic affiliate programs within the wedding industry. But there are also plenty of indifferent ones. To ensure we only recommended the best of the best, we looked at the products and services being promoted by 15 of the biggest wedding affiliate sites, including: Bridal Guide, Praise Wedding, Wedding Forward and The Budget Savvy Bride.
All those wedding websites are making serious cash from the affiliate programs in our roundup. You can, too, if you understand how to create a high-performing affiliate site.
That’s where we come in. At Authority Hacker, we’ve built affiliate sites in countless niches. We’ve learned a lot along the way — and we’d love to pass on our insights.
Say “I do!” to our free training and we’ll reveal seven expert tips to help you build a traffic and conversion-driving machine (including how to generate links without paying a cent).
