If you love the beautiful game and want to find a way to earn money from your passion, soccer affiliate programs are the answer to your prayers.
The soccer niche is in rude health. It’s the world’s most popular sport, with approximately four billion fans across the planet.
That popularity was demonstrated by the 2020 European Championships (which, confusingly, happened in 2021). Some 5.32 billion people tuned in throughout the tournament, with the final between England and Italy watched by a joint-record audience of 328 million fans.
Pleasingly for clubs, brands, and affiliates, those fans are more than happy to splash out on merchandise. In 2018-19, English Premier League giants Manchester United topped the global league for replica shirt sales, selling 3.25 million units — ahead of Real Madrid, Bayern Munich, Barcelona, and Liverpool.
And with all manner of soccer gear available, from boots and balls to gloves and socks, there’s no shortage of ways to promote soccer products via affiliate websites, YouTube channels, and social media profiles.
But which soccer affiliate programs are worth promoting on your sports blog? Read on to find out:
Soccer Affiliate Programs
- Soccerloco
- Soccer.com
- Soccer Garage
- Soccer Box
- Fanatics
- Upper 90
- Code Four Athletics
- Concave
- WeGotSoccer
- MLS Store
Soccerloco
Soccerloco describes itself as America’s number one multichannel soccer retailer, with multiple storefronts up and down the West Coast, as well as its website.
The company is authorized to sell gear from all the big name soccer brands, including the likes of Adidas, Nike, and Puma. Its diverse selection of more than 5,000 products includes jerseys, apparel, balls, equipment, and much more.
Soccerloco’s affiliate program pays commissions of 8% – 10% per sale for content-based affiliate websites. On the other hand, coupon sites only get a 2% cut.
To help drive clicks on your affiliate link, Soccerloco offers a range of marketing materials, including professionally designed banner ads from brands like Adidas, Nike, Puma, and Warrior. It also runs regular discounts and free gift promotions.
URL: Soccerloco affiliate program
Commission rate: 8% – 10%
Cookie duration: 30 days
Soccer.com
Soccer.com is the brainchild of brothers and high school soccer players Mike and Brendan Moylan. Back in the 1980s, they struggled to find quality soccer boots, so they created their own product catalog.
Almost four decades later, they’re still doing it — albeit via a fancy website rather than a paper catalog. The site sells shoes, apparel, and training equipment from all the major brands, including Nike, Adidas, Brine, CALLE, and Diadora.
Sign up for the Soccer.com affiliate program and you’ll earn a respectable 7.5% commission per sale.
The only small downside here is the seven-day cookie window, which is pretty tight by the standards of the soccer niche.
URL: Soccer.com affiliate program
Commission rate: 7.5%
Cookie duration: 7 days
Soccer Garage
Soccer Garage isn’t a real garage. Instead, it’s one of the biggest online soccer apparel and equipment manufacturers in the US, selling a giddying array of soccer-related products from brands like Adidas, New Balance, Diadora, Reusch, Elite, Vizari, and many more.
But it’s not all about soccer equipment and clothing; the website also sells more obscure items like foosball tables, wall decals, and soccer DVDs. There’s even a category dedicated to referee equipment.
In short, it can reasonably claim to stock all things soccer. And it even carries a variety of baseball, basketball, field hockey, rugby, softball, tennis, and volleyball equipment too.
Soccer Garage’s affiliate program is powered by the CJ affiliate network — the fourth-most-popular network, according to our affiliate marketing statistics. It pays a standard 7% commission, rising to:
- 8% on sales equal to or greater than $3,500
- 9% on sales equal to or greater than $5,500
- 10% on sales equal to or greater than $7,500
With an average sale of $100+ and a 2% conversion rate, there’s plenty of money to be made here.
URL: Soccer Garage affiliate program
Commission rate: 7% – 10%
Cookie duration: 60 days
Soccer Box
Soccer Box sells training apparel, accessories, and replica kits for all the big clubs and national teams. Whether you’re looking for the latest Manchester United football gear or a retro jersey from your favorite club, you’ll find it here.
The website exclusively stocks 100% official products supplied directly via brands like New Balance, Nike, and Under Armour. And it prides itself on offering an unmatched shopping experience, with fast global shipping and various delivery options.
Affiliates earn an 8% share of every sale they drive through the Soccer Box affiliate program, provided those sales convert within the comparatively generous 60-day cookie window.
URL: Soccer Box affiliate program
Commission rate: 8%
Cookie duration: 60 days
Fanatics
Fanatics is officially licensed to sell soccer gear by UEFA and MLS, as well as stocking official products from NFL, MLB, NBA, and a host of other sports.
In total, it stocks a huge selection of more than half a million sports products, ranging from jerseys and shirts to hats and memorabilia. Not only that, but it also offers unique experiences and collectibles such as autographed merchandise — the kind of stuff you just won’t find anywhere else.
As with Soccer.com (and a couple other soccer affiliate programs we’ve come across), Fanatics only offers a seven-day cookie window, so you’ll need to target the right audience — people with real buying intent — if you’re going to earn a commission.
However, with the Fanatics soccer affiliate program paying 8% – 10% per sale, there’s no shortage of earning potential here.
URL: Fanatics affiliate program
Commission rate: 8% – 10%
Cookie duration: 7 days
Upper90
New York-based Upper 90 claims to be the premier online destination to buy soccer balls, shoes, jerseys, equipment, and more at affordable prices.
It stocks the latest gear from big-name brands like Adidas and Nike, as well as official club shop items from the likes of Arsenal, FC Barcelona, and Real Madrid.
Now, let’s take a look at the Upper 90 soccer affiliate program, because there’s a lot to like here.
The 90-day cookie window is pretty generous, giving you plenty of scope to monetize your traffic. And with a 10% commission rate, you can earn a decent chunk of every sale.
What’s more, unlike a lot of affiliate programs, Upper 90 is happy to allow PPC bidding — provided you don’t target any Upper 90-branded keywords.
URL: Upper90 affiliate program
Commission rate: 10%
Cookie duration: 90 days
Code Four Athletics
Code Four Athletics sells own-brand sports products to soccer players and fans across the US.
By selling directly to the consumer rather than dealing with retail stores and other middlemen, Code Four keeps its prices low without sacrificing quality. The D2C model also gives it greater control over things like customer service and delivery times.
Code Four’s soccer affiliate program, run via the ShareASale affiliate network, pays a generous 10% commission on all sales.
To help you send plenty of traffic its way, the company offers an array of marketing assets, including a monthly newsletter detailing news and updates, plus quarterly coupons, banners, text links, and more.
URL: Code Four Athletics affiliate program
Commission rate: 10%
Cookie duration: 15 days
Concave
Concave predominantly sells soccer boots, clothing, and accessories from its dedicated stores in the US, UK, and Australia, although it also stocks gear for rugby and Aussie rules.
The website boasts an average order value of around $90, with full-priced products ranging in price from $40 – $300.
That sounds impressive enough, but it’s worth noting that this fluctuates from month to month in line with the brand’s product release schedule. Concave launches 8 – 10 new products a year and also has regular sales periods, both of which have an impact on orders.
Concave’s affiliate program is run through the ShareASale affiliate network and pays a flat 10% commission for every sale you drive.
URL: Concave affiliate program
Commission rate: 10%
Cookie duration: Unknown
WeGotSoccer
Based in New England, WeGotSoccer has close to three decades of experience in sourcing and selling high-quality soccer shoes, equipment, and apparel from all the big brands.
The website says its unique ordering process, EZ Kit Uniform, is the “easiest and most customer-friendly ordering experience” in the sports niche. Furthermore, its customer service is backed up by a state-of-the-art production and distribution facility spanning 88,000 square feet.
Sure, your audience might not care about all that behind-the-scenes stuff. But they’ll definitely appreciate buying from a business that knows what it’s doing.
So far, so good. But is it worth pointing your affiliate links at WeGotSoccer? Well, to be honest, the 5% commission rate is actually pretty stingy compared to the other affiliate programs we’ve looked at. Still, the customer service and product range mean it’s still worth considering.
URL: WeGotSoccer affiliate program
Commission rate: 5%
Cookie duration: Unknown
MLS Store
As you’ve probably guessed, this is the official MLS store — accept no imitations!
US soccer fans will find licensed merch from all their favorite teams, made by top brands like Adidas and New Era.
While it lacks the profile of the big European competitions, Major League Soccer is still a pretty big deal in the football world. It celebrated its 25th anniversary in 2020 and enjoyed a 50% year-on-year rise in average audience during the first 18 matches of the 2021 season.
But this isn’t an MLS marketing campaign; it’s an article reviewing affiliate programs in the soccer niche. Is MLS Store worth promoting?
This affiliate program pays a solid 8% commission rate. And because it’s an official store, there’s plenty of trust factors here. However, the seven-day cookie window is pretty poor.
URL: MLS Store affiliate program
Commission rate: 8%
Cookie duration: 7 days
Conclusion: Are Soccer Affiliate Programs Right For You?
So what are your chances of making money as a soccer affiliate? As ever, it all depends on reaching the right audience.
Whether you focus on product reviews of shin guards and other soccer gear, or target armchair fans looking for the latest merch, you need to “niche down” and build an affiliate blog packed full of engaging content.
Sounds like a lot of work? To be honest, it is. But don’t worry, because we can help!
Join our free training and we’ll teach you our tried-and-trusted techniques for creating a high-quality affiliate website in any niche.
