Boutique affiliate programs are a fantastic way to monetize your audience – but to maximize your earnings, you need to promote the right programs.
You can trust our recommendations – with over a decade of experience earning substantial commissions across various niches, we know what a good affiliate program looks like.
To help you boost your income, we’ve thoroughly researched and analyzed hundreds of boutique affiliate programs, identifying 12 of the most profitable companies for you to promote.
Boutique Affiliate Programs
| Program | Commission | Cookie |
|---|---|---|
| Avara | 10% | 30 days |
| Current Boutique | 8% | 30 days |
| Jessie Boutique | 6% | 90 days |
| Beginning Boutique | 2.5% – 5% | 30 days |
| Wild Oak Boutique | 2% | 30 days |
| White Fox Boutique | 3% – 4% | 28 days |
| Mytheresa | 4% – 8% | 30 days |
| Oxygen Boutique | 5 – 20% | 30 days |
| The Rowe Boutique | 5 – 15% | 90 days |
| Ivy City Co | 10% – 15% | 30 days |
| Red Dress Boutique | 5% | 15 days |
| Tessabit Luxury | 10% | 30 days |
1 Avara
Niche: Women’s fashion
Unique selling point: Curated line of high-quality, on-trend, and affordable pieces
Commission rate: 10%
Cookie duration: 30 days
Affiliate network: ShareASale, Affiliatly
Markets: US, CA
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: 30 days after threshold is met
Additional benefits: Deep linking, opportunity to increase commission rate, banner ads, coupons/deals, gifted product rewards, two-tier affiliate program
Signup link: ShareASale, Affiliatly
Avara offers a 10% commission on all sales, with the potential to increase your rate based on performance. Their target market is women 25 – 55, and the wide product selection – including clothing, shoes, jewelry, and accessories – means there’s something for nearly every woman in your audience.
While they offer a program through the ShareASale affiliate network, I recommend going through Affiliatly. Both offer a 10% commission, but the Affiliatly program also gives you an opportunity to earn Avara products. For every $100 in commissions you earn, you’ll get two items of your choice. Note that you’ll need a minimum of 2,000 followers on a social account to get approved.
The Affiliatly program is also a two-tier affiliate program. If you refer other affiliates to Avara, you’ll earn 3% of their commissions.
If that wasn’t enough, the Affiliatly program also provides unique discount codes that reset every 90 days. That means the same customers can use them after the code resets, allowing you to earn repeat commissions from your existing audience.
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2 Current Boutique
Niche: Luxury women’s fashion
Unique selling point: Curated selection of used designer clothing, shoes, and accessories for women
Commission rate: 8%
Cookie duration: 30 days
Affiliate network: ShareASale
Markets: US
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: 30 days after threshold is met
Additional benefits: Product catalog with hi-res images, new banners, exclusive & compelling offers, auto-deposit, creative preview, datafeed preview, coupons, newsletters, deep linking
Signup link: Current Boutique affiliate program
Current Boutique‘s affiliate program offers an 8% commission on their used designer clothing, shoes, bags, jewelry, and accessories.
This commission rate is mid-range for the boutique niche, though the 30-day cookie window, product catalog with high-resolution images, updated banners, and exclusive offers for your audience can improve conversions.
High-end pieces can cost $100+, and the AOV of $116 means you’ll earn an average of over $9 per successful referral.
Current Boutique is a well-known company – they’ve been around for over 15 years, and have been featured on publications and TV shows like Cosmopolitan, Today, and Good Morning America. This reputation, combined with their focus on sustainability and a wide range of price points, will help you turn clicks into commissions.
👉 See also: If your audience has an affinity for jewelry, check out our list of the best jewelry affiliate programs.
3 Jessie Boutique
Niche: Fashion for women and kids
Unique selling point: Wide range of trendy and affordable clothing, shoes, and accessories
Commission rate: 6%
Cookie duration: 90 days
Affiliate network: Refersion
Markets: US
Payment methods: Paypal
Payout threshold: $0
Payout frequency: 15th of every month
Additional benefits: Product catalog with hi-res images, new banners, exclusive offers, deep linking
Signup link: Jessie Boutique affiliate program
Jessie Boutique sells a wide variety of on-trend clothing, intimate apparel, shoes, and accessories that cater to fashion-conscious women.
The 6% commission rate is decent, but the generous 90-day cookie window is where this program stands out. Some people won’t buy immediately, and Jessie Boutique captures those visitors by offering a discount to anyone who signs up for their email list. Many people will end up buying through email promotions, and the 90-day window means you’ll get commissions for most of those non-immediate sales.
The monthly payouts and $0 threshold are nice for new affiliates. They let you quickly reinvest initial earnings into promotional content, making it easier to snowball your commissions.
You’ll also have access to a product catalog with high-quality images, monthly banner updates, and exclusive offers to share with your audience. Deep linking lets you direct customers to specific product pages, and a price-matching service helps boost conversions.
4 Beginning Boutique
Niche: Women’s fashion
Unique selling point: Vast selection of stylish, budget-friendly apparel, footwear, and accessories.
Commission rate: 5% (US), 2.5% – 5% (AU, NZ)
Cookie duration: 30 days
Affiliate network: Impact
Markets: Global
Payment methods: Direct Deposit, PayPal, Wire Transfer
Payout threshold: $10
Payout frequency: Monthly
Additional benefits: Unique promo codes, mobile optimization, deep linking, product catalog
Signup link: Beginning Boutique affiliate program
Beginning Boutique is a solid opportunity if you have a female audience in their teens to early 30s. While the 5% commission rate is on the lower end, their huge selection of affordable fashion items can drive a high volume of sales.
To help you generate sales, Beginning Boutique provides unique promo codes, a product catalog, and deep linking. Conversion optimization tactics include email and SMS signup, a dedicated sale section, free gifts, a discounts page, and a rewards program. Global shipping also increases the pool of potential customers.
The company has a solid reputation. It’s been around for over 15 years, and features in major publications like Marie Claire, Cosmopolitan, and Elle have cemented their presence in the fashion industry.
5 Wild Oak Boutique
Niche: Women’s fashion
Unique selling point: Trendy and affordable women’s fashion
Commission rate: 2%
Cookie duration: 30 days
Affiliate network: In-house, Rakuten
Markets: US
Payment methods: Paypal, Direct Deposit (ACH), Check (Rakuten)
Payout threshold: $50
Payout frequency: 60 days after meeting threshold
Additional benefits: Product catalog, cross-device tracking, deep linking, coupon codes, allows the use of public coupon codes
Signup link: In-house, Rakuten
Wild Oak Boutique’s 2% commission rate isn’t the best, but their combination of trendy products, affordable prices, and significant Instagram presence can still make them worth promoting.
Managed through the Rakuten affiliate network, the program provides a product catalog, cross-device tracking, deep linking, and access to exclusive promotions and banners. They also have an in-house program, though commissions aren’t shared.
The 30-day cookie is standard for the boutique niche, and you can earn commissions when your referrals use public coupon codes. This allows you to take advantage of Wild Oak’s constant promotions.
The website features a rewards program, an introductory discount, and a prominent sale section to drive conversions. The 30-day return policy can help reduce buying friction, though the company only offers store credit for returns.
👉 See also: Tops and shirts are among Wild Oak’s most popular categories. Read our list of the best T-shirt affiliate programs for more opportunities to promote shirts.
6 White Fox Boutique
Niche: Fashion for women, men, and kids
Unique selling point: Clothes, shoes, and accessories from an iconic Australian brand
Commission rate: 3% for existing customers, 4% for new customers
Cookie duration: 28 days
Affiliate network: Rakuten
Markets: UK, AU
Payment methods: Paypal, Direct Deposit, Check
Payout threshold: $50
Payout frequency: 60 days after meeting threshold
Additional benefits: High-performing banners, customizable links, daily updated product feeds, affiliate newsletter, dedicated affiliate support, deep linking, coupon codes
Signup link: White Fox Boutique affiliate program
White Fox Boutique is a decent affiliate program for those with a UK and Australian audience, offering 4% commission for new customers and 3% for existing customers. While they have a US store, the affiliate program only covers the UK and AU stores.
If you’re into social media affiliate marketing, their weekly new arrivals will give you a constant stream of new products to promote. And even if you don’t want to stay on top of the latest drops, the 100 categories of clothing and accessories provide a near-endless selection of content opportunities.
Reputation is also solid. Founded in 2013, this fast-growing brand has been featured in major publications like Forbes, E! Online, and Buzzfeed. Add in the millions of Instagram followers, and it’s clear that White Fox is a well-respected boutique brand
They also place heavy emphasis on converting visitors into buyers. New email subscribers and students get a discount, and they’ve partnered with Afterpay to enable “buy now, pay later” purchases.
👉 See also: Read our list of the best influencer affiliate programs.
7 Mytheresa
Niche: Designer clothing and accessories
Unique selling point: Extensive collection of high-end designer pieces
Commission rate: 4% on sale items, 8% on full-price items
Cookie duration: 30 days
Affiliate network: Rakuten, CJ
Markets: Global
Payment methods: PayPal, Direct Deposit, Check (Rakuten, CJ), Wire Transfer (CJ)
Payout threshold: $50
Payout frequency: 20 days after meeting threshold (CJ), 60 days after meeting threshold (Rakuten)
Additional benefits: High-performing banners, customizable links, daily updated product feeds, affiliate newsletter, affiliate support, product catalog, deep linking, coupon codes
Signup link: Mytheresa affiliate program
If you have a broad audience that includes men, women, and kids, Mytheresa is a great program. They offer a wide range of luxury clothing for all demographics. Combined with the 8% commission rate on full-price products and 4% on sale items, these higher-priced items can generate some solid income.
They have programs on the Rakuten and CJ networks. The programs are nearly identical in metrics and benefits, offering banner ads, deep linking, and dedicated affiliate support. However, you’ll get your money from CJ 40 days sooner than Rakuten, which is a big deal if you’re reinvesting your earnings back into content.
Given the high full-value prices, many of your referrals may convert at the 4% sale rate instead of the 8% full-price rate. However, even sale items have high values, so you’ll still earn a substantial amount.
👉 See also: If you want to promote more high-end clothing options, skim through our list of the best luxury affiliate programs.
8 Oxygen Boutique
Niche: Women’s fashion and lifestyle
Unique selling point: Wide range of unique clothing, accessories, beauty, wellness, and lifestyle products
Commission rate: 5% – 20%
Cookie duration: 30 days
Affiliate network: Awin
Markets: Global
Payment methods: BACS, Wire transfer, Direct deposit
Payout threshold: $20
Payout frequency: Monthly or bi-monthly after threshold is met
Additional benefits: Regular updates and newsletter, product data feed, high converting incentives, £150 AOV, affiliate support team, prepared to negotiate better deals, deep linking
Signup link: Oxygen Boutique affiliate program
Oxygen Boutique is a unique selection of clothing, accessories, and lifestyle products from emerging designers based in London. Although the company ships globally, its program is UK-focused, so affiliates with a US audience can still participate.
The program listing on the Awin affiliate network states a 5% base commission, with the opportunity to increase to 20% with good performance. The AOV of £150 (~$180) means you’ll earn an average of ~$9 per sale.
What sets Oxygen apart is its large selection of non-clothing products. They have a ton of beauty, health and wellness, and homeware items, along with a wide variety of baby and kids products. This may be why Oxygen has a higher AOV than many other boutique affiliate programs on this list.
Extra benefits include a regular affiliate newsletter, a dedicated affiliate team, and a low $20 payout threshold that lets you quickly re-invest earnings.
9 The Rowe Boutique
Niche: Fashion for men, women, and kids
Unique selling point: Large selection of clothing and accessories in all sizes
Commission rate: 15%, 5% for coupon and loyalty
Cookie duration: 90 days
Affiliate network: ShareASale
Markets: US
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: 30 days after threshold is met
Additional benefits: 5% commission for coupon & loyalty, dedicated affiliate support team, marketing creatives, product data feed, coupons, affiliate newsletter, deep linking
Signup link: The Rowe Boutique affiliate program
In terms of pure metrics, The Rowe Boutique is one of the best boutique affiliate programs around.
The 15% commission is one of the best base rates on this list, while the 90-day cookie window captures more conversions than other programs. Note that you’ll only get a 5% commission if someone uses a coupon or is already part of the Rowe loyalty program.
The main downside is the lack of global shipping. Rowe only ships within the US, so affiliates with an international audience can’t take advantage of the high commission.
The program is managed by the ShareASale affiliate network, which provides multiple payment methods, a reasonable $50 payout threshold, and access to over 4,000 other affiliate programs. Affiliates also benefit from a dedicated support team, marketing creatives, product data feeds, coupons, newsletters, and deep linking capabilities.
10 Ivy City Co
Niche: Women’s fashion
Unique selling point: Original dresses designed by women for women
Commission rate: 10% – 15%
Cookie duration: 30 days
Affiliate network: ShareASale
Markets: Global
Payment methods: Check, Direct Deposit, Wire, Payoneer
Payout threshold: $50
Payout frequency: 30 days after threshold is met
Additional benefits: Deep linking, marketing materials and tracking tools, regular updates
Signup link: Ivy City Co affiliate program
Ivy City Co stands out with their focus on dresses and generous 10 – 15% commission rate.
The rate fluctuates throughout the year, increasing to 15% during the holidays and returning to 10% once the holidays are over. The $100 AOV means you’ll earn an average of $10 – $15 per sale, depending on the time of year.
They offer dresses for all ages and sizes, from 0 – 3 months to 3XL, including plus and maternity options. Ivy City has been featured in major publications like Forbes, The Today Show, and InStyle, and the compelling backstory of two childhood friends building the brand from scratch adds to their appeal.
Their affiliate toolkit includes deep linking, marketing materials, and regular updates to help drive sales, and global shipping means every woman in your audience is a potential buyer.
👉 See also: For more dress promotion opportunities, check our list of the best fashion affiliate programs.
11 Red Dress Boutique
Niche: Women’s fashion
Unique selling point: Curated selection of classic women’s clothing
Commission rate: 5%
Cookie duration: 15 days
Affiliate network: CJ
Markets: US, CA
Payment methods: Check, Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: 20 days after threshold is met
Additional benefits: Regularly updated creative banners, responsive affiliate management team, regularly updated data feed, deep linking
Signup link: Red Dress Boutique affiliate program
Despite the name, Red Dress Boutique offers more than just dresses. Your audience can get a wide range of on-trend clothing, jewelry, and other accessories here.
The 5% commission rate and 15-day cookie duration are middle-of-the-road for the boutique niche, but conversion-boosting elements like free shipping for orders over a certain amount and a discount for email signup can help boost earnings.
Responsive affiliate management, regularly updated creative assets, deep linking help with promotion, and the $50 payout threshold and payments 20 days after meeting the threshold mean you’ll get paid regularly.
The backstory is also compelling for a US audience – a homegrown, women-owned business from the heart of Georgia that grew into an 8-figure powerhouse.
12 Tessabit Luxury Boutique
Niche: Designer fashion
Unique selling point: Extensive collection of high-end designer pieces
Commission rate: 10%
Cookie duration: 30 days
Affiliate network: CJ
Markets: Global
Payment methods: Check, Direct Deposit, Payoneer
Payout threshold: $50
Payout frequency: 20 days after threshold is met
Additional benefits: Dedicated affiliate management team, pre-written promotional emails, regularly updated banner ads, unique content available on request, exclusive discount codes, product feed, deep linking
Signup link: Tessabit Luxury Boutique affiliate program
Tessabit Luxury Boutique offers an impressive 10% commission on all sales, making it a standout opportunity for fashion affiliates targeting a high-end audience.
Some of their most popular items extend into the $1,000+ price range, so you can easily earn $100+ on referrals. Your audience can buy many of the most coveted luxury brands, including Gucci, Fendi, Givenchy, and Alexander McQueen.
Tessabit’s program goes the extra mile to help your promotions. If you have an email list, they have a bank of pre-written promotional emails you can send to your audience. They also provide regularly updated banner ads and are willing to create unique content to help you drive traffic.
Exclusive discount codes also increase your conversion rate, though they don’t allow the promotion of codes not given through the CJ dashboard.
👉 See also: For other high-value promotional opportunities, see our list of high-ticket affiliate programs.
How We Chose The Best Boutique Affiliate Programs
With so many boutique affiliate programs available, it can be challenging to know which ones are worth promoting.
Here’s what we looked at when making our picks:
High Earning Potential
While commissions aren’t the only thing that matters in affiliate marketing, they play a big role in how much you can earn.
We look for programs with high commission rates, as these directly impact your earnings per sale. For example, The Rowe Boutique offers a generous 15% commission, while Ivy City Co gives 10-15% depending on the time of year. We also watch for programs with extra perks, like performance bonuses, higher rates for top earners, and exclusive discount codes. These can give your earnings a nice boost.
Another important factor is the average order value (AOV). Programs with higher AOVs, like Mytheresa (which sells luxury items) and Tessabit Luxury Boutique, can lead to big commissions, even if the commission rate is lower.
Relevant to Your Audience
Promoting products that match your audience’s interests is crucial to achieving the most sales and long-term success. We’ve included programs that cater to different fashion preferences and age groups, so there’s something for everyone.
For instance, Current Boutique focuses on used designer clothing for women, while Beginning Boutique offers trendy and affordable options for a younger crowd. We also looked for programs with a wide range of products, like Oxygen Boutique, which sells clothing, accessories, beauty, wellness, and lifestyle items.
Reputation and Time in the Industry
Partnering with well-known companies is key to maintaining your audience’s trust and ensuring a steady income. You don’t want to put all your effort into promoting a new boutique only to have it disappear shortly after.
That’s why we prioritize programs from reputable brands with a strong track record in the fashion industry.
For example, companies like White Fox and Red Dress Boutique have built solid reputations over time, giving affiliates and shoppers confidence. Promoting products from trusted brands can lead to higher conversion rates and fewer returns that cancel out your commissions.
We also consider how long each affiliate program has been around. Programs running for several years show the company’s commitment to its affiliates and the partnership’s sustainability. Boutiques featured in major publications, like Cosmopolitan, Forbes, and Elle, also get extra points for their industry recognition.
Why Promote Boutique Affiliate Programs
If you’re looking for a profitable and exciting affiliate niche, boutique affiliate programs are a great choice.
Here’s why you should consider promoting them:
Wide appeal: Fashion interests many people, and boutique clothing offers styles for different tastes, ages, and sizes. No matter what your audience likes, there’s a boutique affiliate program that will catch their attention.
High commissions: Clothing and accessories often cost more than other products, which means more money for you. Many boutique affiliate programs offer high commission rates, sometimes up to 20%, so that you can earn a lot per sale.
Loyal customers: When people find a boutique they love, they often return for more. This is great for affiliates because you can earn multiple commissions from the same customer. Boutiques often add new items and limited-edition pieces, giving you fresh things to promote and ways to keep your audience engaged.
Works well with other niches: Fashion goes hand-in-hand with other popular affiliate markets like beauty, lifestyle, travel, and home decor. By promoting boutique affiliate programs, you can create a brand that appeals to your target audience across different interests.
Great for influencers: Boutique fashion looks great in photos and videos, making it perfect for social media and influencer marketing. Many boutiques work with influencers for sponsored posts, product reviews, and brand ambassador programs. As an affiliate, you can use these collaborations to create content that drives sales.
Seasonal sales: The fashion industry is all about seasons and holidays, so there are always new promotions and sales to share with your audience. From summer dresses to cozy winter coats, you can match your affiliate campaigns to seasonal trends and buying cycles to maximize your earnings all year.
Compelling brand stories: Many boutiques have unique and inspiring stories that can help you connect with your audience. Whether they focus on sustainability, empowering women, or supporting local artisans, these stories can make your affiliate promotions more meaningful and engaging.
Global reach: Online boutiques often ship worldwide, giving you a chance to earn commissions from customers around the globe. This is especially helpful if you have followers in multiple countries or target a specific region that matches a boutique’s target market.
In short, boutique affiliate programs offer fashion-loving marketers a fun and rewarding opportunity to make money and grow their online business.
Summing Up
Monetizing your fashion-loving audience through affiliate marketing can be a challenge, no matter what platform you use.
While there are many ways to do it, we believe that building a website – maybe starting a fashion blog – is the best way to generate significant income and create a valuable asset that you can sell for a hefty sum down the line.
To help you succeed, we’ve put together a free training that shares the 7 most important lessons we’ve learned in our decade of affiliate marketing experience.
These insider tips can boost your new fashion affiliate website’s success rate by 83%.
Sign up for the free training now and start your journey to becoming a successful fashion affiliate marketer.
