Affiliate marketers strive to find a niche that satisfies two important criteria. Firstly, it should be evergreen, meaning it should be profitable year-round. Secondly, people should be willing to spend money on that niche even during an economic downturn. Fortunately, haircare meets both criteria and is considered a profitable niche for affiliate marketers.
And the second is that people are willing to spend money in that niche even during an economic downturn.
Haircare is just such a niche.
The average US consumer spends $73 each year on hair care products, or £85.99 in the United Kingdom.
Evergreen niches can produce pretty spectacular income results like this:
If you’re still unsure about joining the beauty and skincare niche, it’s worth noting that it’s one of the top three most profitable affiliate marketing niches, including hair products. According to our affiliate marketing statistics, the average affiliate marketer in this space earns around $12,475 per month.
What separates average from exceptional hair care affiliates? The quality of the hair product affiliate programs they promote. Here are the best ones.
Having the very best hair product affiliate programs to promote. And here they are.
Hair Product Affiliate Programs
- Dermstore
- Lipogaine
- Hair.com
- iRestore Hair Growth System
- Christophe Robin
- It’s A 10 Haircare
- Navy Hair Care
- HairMax
- Shu Uemura
- Wig.com
- Grow Gorgeous
- eSalon Custom Hair Colors
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1 Dermstore
Dermstore was established in 1999 by a dermatologist who wanted people with problematic skin to have access to the treatments they needed but at affordable prices.
They also provide their customers access to a complete range of curated haircare products. Your visitors can shop by hair type (e.g., curly hair) or for particular needs, such as hair loss or scalp issues.
The advantage of these products is that they are endorsed by a dermatologist, eliminating any doubts about their effectiveness.
And the really good news is that affiliates earn a 5% commission for purchases made by new and existing customers. So, although the commission rate is only 5%, affiliates will earn that repeatedly.
The $5 per sale commission rate listed above is only paid for their ‘BeautyFix’ products, though, which might be of interest if you’re looking for a makeup affiliate program.
- URL: Dermstore affiliate program
- Commission: 5%
- EPC: $16.17
- Cookie duration: 3 days
2 Lipogaine
Lipogaine is a treatment for men or women suffering from what’s called Androgenic alopecia – or male pattern hair loss.
They combined Rogaine’s core ingredient with an improved delivery system, resulting in a more effective solution for hair loss. Their formulation also doesn’t cause any allergic reactions or skin rashes, often caused by generic Rogaine products.
This company also sells shampoos, conditioners, and hair loss concealer products. You’ll even find derma rollers on its website—these help with the absorption rate of Lipogaine into the scalp.
So, let’s look at how much money you can make with this hair affiliate offer.
The average order value for these products is around $50, so you’ll make almost $10 in commission per sale. The thing with Lipogaine solutions is that customers have to keep using them, or their regrown hair will fall out.
- URL: Lipogaine affiliate program
- Commission: 15%
- EPC: $13.64
- Cookie duration: 1 day
3 Hair.com
Hair.com has been in the hair care business since 1919, as L’Oreal owns it.
The website is quite new and has a very simple goal—to help men and women look their best between salon appointments and do that with some of the best salon-tested products to keep your hair looking amazing. You also get tons of advice on trends, what cuts are in vogue, and styling and care tips.
In addition, you also get 15% off your first order, and you have up to 100 days to return any product you’re not happy with.
This is a no-brainer when choosing from hair product affiliate programs to promote. You’ll earn 5% on everything you sell, and considering the brand name, there’s a lot of potential here.
- URL: Hair.com affiliate program
- Commission: 5%
- EPC: TBC
- Cookie duration: 10 days
4 iRestore Hair Growth System
Lasers can be used to regrow and stop hair loss, according to the team at iRestore Laser, a manufacturer of an FDA-cleared hair regrowth system.
It takes the form of a “helmet” that contains up to almost 300 lasers. These lasers bathe your scalp in light energy, which is then absorbed by the cells, causing cell division and hair regrowth.
Does it work? Well, it’s approved and backed by several board-certified dermatologists.
This program pays its affiliates a 2.5% commission rate on all sales made through affiliate links. This might not seem like a lot, but their basic system costs $695, and the high-end one retails for $1,195.
So selling one would earn you $17.37 and $29.75, respectively.
- URL: iRestore affiliate program
- Commission: 2.5%
- EPC: TBC
- Cookie duration: 30 days
5 Christophe Robin
Christophe Robin is best known for its range of products designed to help care for colored hair. Something they became famous for doing over two decades ago now.
They also sell a wide range of hair care products and accessories, including scalp treatments, masks, and even hairbrushes.
Do you have curly hair? They specialize in hair care for curly hair. If you’re tired of your hair turning grey, they can help restore your natural hair color without making it look fake.
Remember that these are high-end hair products, i.e., not cheap. But that can always translate well to affiliate commissions.
In the case of this program, the commission is 10% for sales to new customers, but you also get 5% on sales from returning customers.
- URL: Christhope Robin affiliate program
- Commission: Varies
- EPC: TBC
- Cookie duration: 30 days
6 It’s A 10 Haircare
Carolyn Aronson, the founder of It’s A 10, developed her products by combining the benefits of multiple bottles into one. This approach not only saved her clients money but also delivered the desired results in less time.
Her online store sells salon-quality haircare products and hair accessories like brushes and professional hair dryers. Their product range covers everything from a shampoo suitable for curly hair, ‘Miracle Defrizzing Curl Cream,’ to a keratin-rich shampoo suitable for daily use.
But she also has another online store that supplies a full range of hair extensions.
Pepperjam runs the affiliate program, so make sure you have an account there. Once approved, you’ll earn a 10% commission on all referred sales.
These products are in the “more affordable” price range, so if you want to earn a chunk of change, be prepared to send a lot of traffic.
- URL: It’s A 10 affiliate program
- Commission: 10%
- EPC: TBC
- Cookie duration: Thirty days
7 Navy Hair Care
It is difficult to create natural-looking hair without using harsh chemicals. Alternatives are available for those who seek an eco-friendly and cruelty-free option.
That’s where Navy Hair Care steps into the picture.
Their products are manufactured in the United States and must meet rigorous safety standards. Each one is safe to use on hair.
In terms of their products, they sell individual shampoos or hair care kits…all with the same nautically inspired names. They also stray into cosmetics—if that interests you, we have already put together a roundup of makeup affiliate programs.
These guys have only been in business for a few months when writing this roundup – they’re the newest hair product affiliate programs featured.
And they’re already making waves in the hair care market.
Affiliates get a 10% commission for everything they sell, so based on their average order value of $60, you’ll earn around $6 per sale.
- URL: Navy Hair Care affiliate program
- Commission: 10%
- EPC: $27.48
- Cookie duration: 45 days
8 HairMax
Did you think we were done with laser-based products? Not at all—HairMax is another company that claims to use light energy to regrow hair.
HairMax has expanded its product line to include the ‘Laser Band”’ and even the ‘PowerFlex Cap’. Their products are backed up by seven clinical studies, 8 FDA clearances, and a claimed 93% success rate in slowing hair loss or regrowing lost hair.
But they now also sell a range of shampoos, conditioners, and scalp treatments to help you get the best possible results in treating your hair loss. Oddly enough, their products use the same delivery system as Lipogaine products.
So, what’s this program worth to the average “hair” affiliate?
You’ll get a 10% cut of all referred product sales. Based on their average order size, you can expect to earn around $44 per sale, which makes it one of the most potentially lucrative affiliate programs featured.
- URL: HairMax affiliate program
- Commission: 10%
- EPC: $95.63
- Cookie duration: Thirty days
9 Shu Uemura
Shu Uemura takes a holistic approach to beauty with its “art of hair” philosophy. The company’s Japanese founder believes in a comprehensive approach to beauty.
Every component matters, from glowing, natural hair to the best cosmetics and healthy skin.
Your visitors will find everything they need in terms of hair care products, either individually or in collections. Their product range covers everything from dry and colored hair to hair that needs more volume.
There are dozens of different treatments for your audience to choose from, each with that touch of exclusivity that can only come from purchasing from a brand like this.
So, how much can you expect to earn from this hair product affiliate?
To give you some perspective, a bottle of their basic hair product costs around $50. Based on their 7% commission rate, you’d earn $3.50.
So make sure you’re sending pre-qualified, volume traffic to their website—you only have a one-day cookie duration.
- URL: Shu Uemura affiliate program
- Commission: 7%
- EPC: TBC
- Cookie duration: 1 day
10 Wig.com
Hair loss is no joke. Some of us are lucky enough to be able just to shave it off and get on with our lives. But not everyone can do that – cancer patients undergoing chemo treatments, for example.
So Wig.com is for those people who want the appearance of natural hair using hair system products.
And the truth is, when a wig is made from human hair, it can be difficult to spot, especially when it’s professionally styled.
This company supplies hair systems made by some of the biggest names in the game, such as Gabor, Haird, Jon Renau, and Paula Young.
Each wig can be tailored to your visitors’ desired color, length, or style. And there’s a product to suit every budget.
A high-end, lace-front hair system made using human hair can cost up to $2,999. 4% of that is $119, which makes it more than worth the effort of pre-selling your site’s visitors. Just watch out for the 3-day cookie.
- URL: Wig.com affiliate program
- Commission: 4%
- EPC: TBC
- Cookie duration: 3 days
11 Grow Gorgeous
Most hair care products focus on the hair itself – adding volume, repairing split ends, etc. But Grow Gorgeous knows that problems with your hair start in the scalp itself.
This is why their vegan-friendly products nourish the hair roots and the scalp tissue surrounding them. Their products include shampoos, conditioners, scrubs, and serums, which ensure that every strand of hair is cared for from root to tip.
They even have products that enhance specific hair characteristics – like curl enhancers.
No product contains harmful ingredients like parabens, sulfates, silicones, or mineral oils. Everything is 100% natural.
So, how do they compare to the other hair product affiliate programs in this roundup?
The 7% commission rate isn’t exactly amazing, but once people find a haircare range they love, they tend to buy in bulk. That’s why it’s best to look at the big picture here, and this probably won’t be the only program you promote on your website.
- URL: Grow Gorgeous affiliate program
- Commission: 7%
- EPC: TBC
- Cookie duration: 30 days
12 eSalon Custom Hair Colors
I don’t have hair, so I have no real frame of personal reference here. But I know my girlfriend is constantly disappointed with the results of the hair dyes she uses. The final product is either too light, too dark, or the wrong shade of something I don’t understand.
But the good news is that eSalon can create a customized hair color for her.
So she’ll get the exact tones, shades, and highlights she expects—or so I figure she’d say.
This company has built formulation machinery from scratch to create each bespoke product. They’ve shipped over 7 million orders spanning 194,000 unique hair formulas.
So, how does their affiliate program makeup compare to the others in this roundup?
Well, they do stand out from the crowd a little because they pay a flat $20 on all affiliate sales. You might be able to renegotiate this if you can drive enough business their way.
- URL: eSalon affiliate program
- Commission: 15% per sale
- EPC: $44.66
- Cookie duration: 30 days
👉 Read also: How To Start a Beauty Blog
Over to You
And that brings us to the end of our in-depth roundup of hair product affiliate programs.
This is just a sampling of the best available programs, though – dozens more are out there.
Plus, some of these would cross overly nicely into the cosmetics niche because they’re also technically makup affiliate programs.
You might also have spotted the potential for a sub-niche here: hair loss affiliate programs. Either way, there’s a lot of money to be made here.
The trick is creating an affiliate website that allows you to monetize these programs as easily as possible.
So why not allow us to show you how to do that in our free training?
By the time you’re done, you’ll understand the basics of building a profitable affiliate website.
And without paying us a single cent.
If that sounds like a good deal to you, send us your email address, and we’ll send you an invite as soon as possible.
